Blended Rate of Return

We compare this to a risk-adjusted "hurdle rate" and generally look for the blended rate to exceed the hurdle by some margin. Adding a social return to the financial return in this way, reflects Gray Ghost's goals and philosophy of investing.

In addition to using the blended-return calculation, we also benchmark our returns against various alternative and mainstream investment returns. Similar approaches are also used in supporting divestment, as well as investment, decisions.

We have found that this blended-rate exercise provides a consistent approach to translating double bottom line objectives into a practical tool that can inform deliberations on investment and divestment decisions.